SIMMONS COMFORT

Simmons is expanding its brand image from product to value by communicating with consumers through the value of ‘comfort’. It proposes SIMMONS COMFORT as a space to make its value sustainable content and express creative brand sensibility through various attempts. The first topic of various comforts Simmons talks about is ‘discomfort’. It shows Simmons’ social interest and creative sensibility through the sale of goods that relieve discomfort in the face of COVID-19, and formation of space that enjoys discomfort under the concept of dream - SLICE, DISORDER, UNFIT.