SUPER MAGIC FACTORY

Fashion upcycling brand SUPER MAGIC FACTORY contributes to reducing fiber waste causing environmental issues by adding unique designs to fashion items left out over time. This brand space project aims to establish ‘fashion upcycling’ as a culture, rather than just a short passing event. We are trying to reduce ‘easy-buying’ and ‘easy-dumping’ consumption habit through enjoyable upcycling programs such as spray painting and hydro-dipping. Never-ending light of inspiration and sprinkling confetti in translucent facade stimulates people outside. Everything inside are designed using formative elements from painting and sewing, the main manufacturing methods of the brand, giving visual pleasure.